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Save Save. Skip to main content. Jul 13, Many of us wake up, turn off our alarms, roll over, and check social media. Twitter, in particular, is a go-to source for breaking news. Most simply put, a topic trends if it experiences a large increase in traffic. Read: Trends come from a spike relative to the norm. This is especially critical when your hashtag has a call to action involved, say telling the President POTUS to do something around your issue.

Sometimes brands also promote hashtags or phrases, which may land them in the trending topics section. You'll see these topics marked as "Promoted". There's a lot happening on Twitter at any given time.

You can scroll through a wide range of trending topics all in one go. To get the most out of Twitter Trends, you'll have to help Twitter show you trends you're most interested in. These include geographic preferences so that you only see location-based trends depending on where you are.

Here you can also choose a specific region that you want to see trending topics from. You can also decide if you want Twitter to personalize trends further based on your interests, rather than just showing your trends based on your location. To personalize the trending topics Twitter shows you, simply follow the steps below. From these pages, you can tailor your preferences to reflect the kind of content you want to see on your Trends page based on where you are and the areas you want to keep an eye on.

Make sure you have both Location and Personalization selected in this section so Twitter knows to show you trends based on these selections. Just like you can follow specific people on Twitter, you can also follow overall topics so you can view a wide range of posts around a particular topic. This is a great way of keeping up-to-date on the topics you're interested in and finding more accounts to follow, including influential Twitter users, in that niche. For Twitter to accurately show you trends you are interested in, you also need to give it data to work with.

This means following accounts, interacting with with posts about your niche, industry or interest, and being active enough on the platform that it begins to recognize more of your interests. While the Trends page will show you popular Twitter hashtags and topics according to your interests, it might not always predict what you want to see. Sprout Social also lets you set up more complex queries that can help you track trending topics on Twitter.

Using Twitter trending topics as a starting point, social listening can help you hone in on the most important news, conversations and influential accounts that are active at a given moment. This helps you stay on top of emerging trends that your audience is already buzzing about and maintain a competitive advantage. Just like you can follow specific people on Twitter, you can now follow overall topics so you can view a wide range of posts on a certain subject.

This is a great way of expanding your base of followed accounts meaningfully and finding out who is influential in specific topic areas. You need to know how to use this information to market your brand, build better campaigns and connect with your audience. Twitter trends can help you understand the sentiment around trending topics and how people are responding to them.

A quick browse through the Tweets can reveal how your audience generally feels about the product. While this might have made sense as a viral marketing strategy early on, Twitter users have become more sophisticated about how the platform works, and no longer like seeing companies participating in unrelated trends just to stay visible. Twitter gives you an at-a-glance look at what is going, at that moment, on social media.

I'm grateful for this incredible opportunity…with iamscottevans MarisaThalberg and Durand Guion. Here, Red Bull Racing combined trending hashtags with photo tags to highlight their team win at the U.

Grand Prix. Twitter recently began testing an expanded amount of space for visual content with edge-to-edge Tweets on iOS and Android, so graphics will be even more thumb-stopping. Edge to edge Tweets that span the width of the timeline so your photos, GIFs, and videos can have more room to shine. Add an incentive with a Twitter contest. The engage-to-enter format is a tried and true way to boost likes, retweets, or comments.

Obviously, if you ask for engagement, be prepared to return it. Retweet relevant posts. Respond to questions. Show appreciation. Another thing you can ask for: votes. Polls are a quick and easy way to ask for input on something. It could be anything from a thematically on-brand survey, to a request for concrete feedback.

All these colors to make it uniquely yours! Passion or Persistence? What is your favorite thing about Fall? The added benefit of a call-and-response strategy is that it provides you with tons of customer feedback. Look for trends and topics that your brand can contribute to — or better yet, lead.

Source: Twitter Business. Keep an eye on the Trending tab on the Explore page for the latest trends in real-time. Find the topics and themes that make sense for your brand. Doing this will also increase your odds of appearing in a Twitter Moment. Even if you tweet at peak times, chances are many followers may have missed your Tweet. And if it performed well the first time, it likely will again. Find creative ways to repackage and re-share what works.

Leave enough time and contrast from the original so as not to appear spammy.



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