What do borders sell

In the s, it invested heavily in CD sales. Bad move: Around then, people stopped buying CDs as they began buying iPods instead.

And when it finally reduced music inventories, Borders found itself with more expensive retail space than it needed, putting additional pressure on its business model. What will take Borders place? Scan the QR code or click the link below to chat with us on WhatsApp. Start a chat on WhatsApp. We have created a direct channel on WhatsApp so you can text us at your convenience. Read More. Working with Borders staff in an effort to introduce multi-platform e-books and downloadable audio into their planning, I spent hours in conference calls that went nowhere.

Borders online sales were an affiliate of Amazon, which seemed pointless, given Amazon's own aggressive growth. Meanwhile, the mall business was drying up, and Walden eventually all but disappeared. The role of the Ann Arbor-based experts in selection was gradually diminished. A series of expensive marketing roll-outs and loyalty programs never gained necessary traction. Most damaging was the management turnover, especially at high levels.

CEOs and other executives flowed through the Ann Arbor offices, cutting staff, rounding up financing from private equity investors, and promising to catch up with the digital age. But Borders always seemed a step behind where they needed to be. Borders stores took on a generic quality as executives and investors lacked the knowledge and patience to address the chains' mounting problems. I'm sure there is more to this story especially in the financial and real estate areas than I know, but what really hurt Borders from the perspective of a book person like me was that the chain was no longer in the hands of true book retailers.

In , KMart buys Waldenbooks. Announces plans for an international superstore chain that would have 1, locations. At that point, it had stores. Launches Borders Online, but analysts fault it for being late to embrace e-commerce.

April: Company buys toy retailer All Wound Up, a deal that harms its liquidity.